Revionics' Approach to Retail Advertising Management:At Revionics, we take a more innovative and customizable approach to Advertising planning, creation and management. Our technology and software sets out to achieve the following:
- Automation of manual processes to speed up the production of promotional materials.
- Integration of various procedures for complete management of promotions across your organization.
- Utilization of analytical data to make informed decisions on a daily basis and for long-term planning.
Unique Features of Revionics Advertising Solutions for RetailersUsing Revionics' Advertising Solutions and Software capabilities, retailers can take data tables with various fields and turn them into attractive, automatically-created advertisements, without all the man-hours and additional cost (Figure 1.1). There are also a number of additional unique features including:
- Automatic Ad Creation and Page Building - Produce your advertisements automatically with high-quality graphics based on promotional analysis.
- Retailer Digital Asset Management - Keep all of your product information, pictures, metadata and more in one central location for multiple channels.
- Expected Benefits for Retailers - You will notice an immediate change in the effectiveness of your promotional efforts.
Figure 1.1: Data Table of Promotions Transformed into Quality Advertisements
Automatic Ad Creation and Page Building
Figure 1.2: Automated Ad Creation and Page Building for Retailers
- Support for multiple hierarchies depending on the user`s specific requirements, such as marketing, merchandising and operational hierarchies.
- Automatic conversion of images between formats, sizes, resolutions, and other attributes so that one item can be used multiple times.
- Advanced search and version control since the repository is based on a database, rather than a filing system.
- Highly configurable to meet your specific needs and define applications, formats, users, menus, fields, etc.
- Full collaboration through check-in and check-out mechanisms to create a streamline process.
Expected Benefits for RetailersYou will notice an immediate improvement in the effectiveness of promotional activities, more targeted lead generation and a significant increase in sales. Most importantly, you will see higher customer retention as a result of a streamline yet strongly targeted ad production and delivery across multiple marketing channels. Not to mention, your organization can improve productivity and efficiency for considerable cost savings among many other expected benefits:
- Eliminate errors and manual tasks by automatically updating components such as content, prices, and images based on changes in the repository.
- Significantly reduce the advertising cost per page and per ad due to the decreased time and resources required to produce promotional materials.
- Leverage existing product content and digital assets archives by properly categorizing, indexing and using them.
- Retain complete creative freedom for graphic designers who can create as many design patterns as they need.
- Minimize time and resources to create and publish promotional materials by automating the page building process.
- Easily create multiple versions of promotional vehicle by streamlining the production process.