City Farmers – A leading Australian retailer that offers pet supplies with garden and pool products
City Farmers combines the provision of pet supplies with garden and pool products, providing everything a customer could need in their backyard. Founded in 1991, in Western Australia, Australia, on the idea of selling bulk pet, garden and pool supplies, the brand has enjoyed rapid growth in 2012 and plans to open 10 more stores in 2013.
City Farmers Managing Director, Clayton Hollingsworth, strongly believes that adopting effective pricing strategies should be one of the highest priorities for a retail company. Ensuring you are offering the right price, at the right time, to the right customer can drive true value for customers while increasing profits. If you don’t have an effective pricing strategy, or it’s implemented inconsistently, it can scare customers away, damage your brand and negatively impact your profits.
After a comprehensive industry search, City Farmers decided to partner with Revionics and leverage Revionics® Life Cycle Price Optimization solutions, which are offered as a Software-as-a-Service (SaaS) and allows City Farmers 24/7 online access, an easy user interface, data analysis at the item/store level and makes pricing and promotion recommendations.
Read City Farmers and Revionics Case Study