Roundy's – Regional Supermarket
Roundy’s wanted to increase sales and margins, while improving price perception. Faced with growing competitive pressures, particularly from Wal-Mart stores and other supercenters and conventional grocers, Roundy’s knew it needed a strong pricing strategy. Furthermore, the strategy had to be in tune with an increasingly complex, informed and empowered consumer.
After an in-depth industry search for the right solution, Roundy’s chose the Revionics® Price Optimization solution. Revionics’ Software-as-a-Service (SaaS) model helped Roundy’s avoid costly and timely implementation scenarios, while its intuitive user interface offered transparency and speed. Best of all, baked into the Revionics solution is its well-honed pricing science.
Roundy's and Revionics® Price Optimization Case Study