Promotion Strategy, Planning, Simulation & Measurement
Maximize Campaign Effectiveness with Shopper-Centric Promotions
Hyper-promotional activity is the new normal as retailers continue to discount in order to drive loyalty and traffic. Pressure from vendors, omnichannel shoppers, proliferating touchpoints and organizational siloes add to the complexities of promotion planning and execution.
Startlingly, many retailers are incapable of quantifying the effectiveness of promotional events and are hard-pressed to adapt historical campaigns utilizing factual strategic insight into shopper response and promotion effectiveness.
Revionics® Promotion Optimization enables the planning and execution of optimized, relevant offers that provide a high perceived value to the shopper and bottom-line results for the retailer.
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