Jeff Edwards

Senior Vice President & Managing Director of Asia Pacific

Jeff Edwards is a seasoned sales executive with over 25 years of global experience building and leading teams that have introduced early stage technologies, developed channel partnerships, and successfully grown operations from inception to more than $100 million. Edwards has worked and consulted for global technology powerhouses like IBM, NEC, Hitachi, Computer Associates and AT&T.

In his most recent role at Atrato, Edwards trained and expanded the sales organization, defined the sales model and collaborated with product management and engineering to drive customer-centric solutions. Edwards has held VP positions for NEC Corporation of America, Permabit, COPAN, and Hitachi Data Systems. Edwards conducted his Masters studies in International Marketing at J.L. Kellogg Graduate School of Management at Northwestern University and earned his Bachelors degree in Business Administration from North Central College in Illinois.

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