Senior Vice President & Managing Director of Asia Pacific
Jeff Edwards is a seasoned sales executive with over 25 years of global experience
building and leading teams that have introduced early stage technologies, developed
channel partnerships, and successfully grown operations from inception to more than
$100 million. Edwards has worked and consulted for global technology powerhouses
like IBM, NEC, Hitachi, Computer Associates and AT&T.
In his most recent role at Atrato, Edwards trained and expanded the sales organization,
defined the sales model and collaborated with product management and engineering to
drive customer-centric solutions. Edwards has held VP positions for NEC Corporation of
America, Permabit, COPAN, and Hitachi Data Systems. Edwards conducted his Masters
studies in International Marketing at J.L. Kellogg Graduate School of Management at
Northwestern University and earned his Bachelors degree in Business Administration
from North Central College in Illinois.