Case Study: Big Y Foods, Inc.

Big Y Foods, Inc. Success Story

Sustained Improvement After Price Optimization Maturity

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Case Studies

“For Big Y, customer-driven pricing is now a way of life and is embedded in our business philosophy — I would equate pricing without optimization to how someone would respond if you took away their cell phone, it would be like wandering around lost in the dark. I don’t know how anyone can compete in today’s complex environment without optimization science and analytics.”

- Lee McKay, Retail Pricing Manager