Leveraging Consumer Segments Case Study
Pamida
CHALLENGE
Improve Price Image
Pamida determined that they needed to resurrect their everyday value proposition. To accomplish this, they required additional discipline and capabilities to develop and support their pricing strategies.
SOLUTION
Establish an Ongoing Price Optimization Capability
Pamida developed strategies based on consumer segments and developed an ongoing systematic capability to optimize their pricing based on their customer’s demand signal. They are now able to continually monitor their consumer segments, identify changes in consumer sentiment and quickly adjust their strategies to achieve category objectives.
RESULTS
Pricing Aligned With Corporate Goals
Pamida developed and executed strategies for pricing that were aligned with their overall marketing and merchandising strategies as well as their corporate brand positioning and category plans.
“Customer counts, basket size, units, sales, and margin dollars all far exceeded our expectations - in some cases 4 fold.”
How can Revionics help you meet price expectations?
Request More Information