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Markdown Optimization

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Markdown Strategy, Planning, Execution, and Analytics

For leading retailers, optimizing markdown events provides an opportunity to maximize margin, sell-through, and inventory value while improving velocity of product assortment.

Revionics® Markdown Optimization helps Retailers navigate markdown strategy and planning, providing access to performance forecasts, on-demand modeling, flexible rule-sets, and strategic recommendations Using this data, Retailers can instantly respond to the market to capture consumer demand. 


Science-Based Promotions

Markdown Optimization combines best-in-class science with thoughtful, innovative design  to maximize your inventory potential.

  • Dynamic Store Clustering
    Stores are clustered by markdown event to reflect store-based inventory, item elasticity, geographical trends, and consumer demand.

  • Seasonality and Holidays
    Markdown forecasts leverage seasonal trends, dynamic holidays/events, and the ability to integrate weather data.

  • Group Items or Optimize Uniquely
    Set individual item/stores to optimize at their own rate or develop groups to implement a common markdown timing and/or depth.

  • Strategy, Rules, and Operations
    Within the bounds of business rules and operational considerations, find the best scenario to maximize financial goals.

 

Key Solution Features:

Plan, budget, execute, and analyze markdown events more effectively with key features included in the Revionics Markdown Optimization solution:

  • Strategy planning
  • Store-level optimization
  • Store cluster recommendations
  • On-demand modeling with data from
    daily or weekly inventory and sales
  • Portal-based entry, data integration, or
    copy paste to create event groups
  • Forecast-to-actual reporting
  • Event comparison and modeling
  • Flexible rule-sets to define coherence,
    ending numbers, preferred steps, lead-
    times, maximum markdowns, etc.
  • Forecast views roll up by product, store,
    or coherence groupings
  • DC Inventory allocation recommendations
  • Support for Softlines, including style,
    size, color, and in-store display

Retailers who use Revionics® Promotion Optimization see sales increases of 11-20%, 5% gross margin gains, 4.5-12% increase in capture rate, and 91-94% forecast accuracy. Review our customer case studies to see how we've helped Retailers succeed.


Life Cycle Pricing Solutions

Promotion Optimization   |   Price Optimization   |   Markdown Optimization   |   Vendor Collaboration