What's driving their purchase behavior?


Market basket analysis and affinity analysis identifies customers purchasing habits within shopping trips over periods of time.  The opportunities from this type of analysis are cross-selling related categories, up-selling better or more profitable brands within purchased categories, and offering incentives for additional shopping trips.  The Market Basket and Affinity Analysis also offers a deep dive into promotional and price effectiveness as well as customer profitability assessments.

Retailer deliverable include:

  • Most popular basket affinities for your customer base 
  • Identification of product affinities
  • Evaluation of basket ratio of promoted versus everyday priced products
  • Promotional cannibalization on categories

Please email us for more details.