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Fresh Encounter, Inc. Selects Revionics

8/20/2007

SACRAMENTO, CA, AUGUST 20, 2007:  Revionics, Inc., a Granite Bay, California based provider of price optimization and category management solutions for retailers, today announced that Fresh Encounter, Inc., of Findlay, Ohio has reached an agreement with Revionics to utilize its subscription-based services.   Fresh Encounter operates 32 stores across Ohio and Eastern Indiana.   These stores operate under the banners Community Markets, Great Scot Community Markets, Fulmer Community Markets, and Sack N’ Save Supermarket.

Fresh Encounter owned stores have serviced the greater Ohio market since 1909, growing through strategic acquisitions and new store introductions.  Fresh Encounter’s corporate strategy is focused on community involvement, stressing each store’s involvement and contribution to the local market.   In addition, each store places a high degree of importance on customer service, high-quality products, and delivering a convenient shopping experience.  Fresh Encounter associates are trained to be perishable food specialists, and are tasked with knowing customers on a first-name basis.    Fresh Encounter is a thought-leader in technology as well, offering internet-based promotions and circulars, as well as offering an integrated fuel discount program to their shoppers.

“Meeting the Revionics team and talking with their current clients gave us the confidence that Revionics would make an ideal partner for us,” said Todd Perry, Senior Vice President of Fresh Encounter, Inc.  “Price Optimization will help us balance retaining customer loyalty while ensuring our profitability now and in the future.”

“Fresh Encounter is an innovative retailer,” said Todd P. Michaud, President and CEO of Revionics, “The Revionics team looks forward to a long term partnership with them.”

About Revionics

Revionics is a leading provider of price, promotion and category optimization technology for Fast Moving Consumer Goods Retailers.  The Revionics Advanced Pricing System (RAPS) generates increased sales and profits through sophisticated consumer demand intelligence and proprietary retail pricing science.  The Revionics offering is available to retailers as a Software-as-a-Service (SaaS) subscription offering over the Internet.   For more information please visit www.revionics.com.

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