Market Basket Goes Customer Centric with Revionics
SACRAMENTO, CALIFORNIA, JUNE 10, 2009: Revionics, Inc., a leading provider of strategic pricing and promotion technology for retailers, announced today that Market Basket Foods Stores, operators of 30 full-service grocery stores throughout East Texas and Louisiana, has selected the Revionics Advanced Pricing Solution (RAPS) to drive more consumer-centric pricing and promotions. The RAPS solution will be deployed as an augmentation to the Retalix HQ offering, already installed at Market Basket.
The Revionics offering leverages demand intelligence and integrated forecasting capabilities, which enable price determination for Everyday, Promotional, and Markdown Pricing. The system supports planning, execution, and the measurement of price strategies and tactics. Using RAPS, Market Basket can calibrate prices on every item, every week, without leaving money on the table. Additionally, RAPS Promotions will enable the grocer to forecast the net impact of alternative offers and product mixes within their weekly ads. With the help of RAPS Promotions' ground-breaking functionality, Market Basket can create and compare unlimited ad plans. RAPS Promotions will recommend items and offers based on the grocer’s unique promotional strategy and goals.
“At Market Basket our goal is to be more customer service driven while being neighborhood-oriented” said Skylar Thompson, President of Market Basket. “We selected Revionics for numerous reasons. The personnel at Revionics were very knowledgeable and responsive to our business objectives. We felt like they will be an integral part of our team. Moreover, we were very impressed with the technology and philosophy behind the system.”
“Market Basket is a remarkable chain of supermarkets because they continually adopt new technology to compete aggressively in the markets that they serve.” said Todd Michaud, President and CEO of Revionics. “We are very pleased to have them on board as our newest customer, and we look forward to helping achieve all of their pricing objectives.”
About Market Basket
Headquartered in Nederland, TX, Market Basket is a locally owned, privately held company with 30 full-service grocery stores located throughout East Texas and Louisiana. Market Basket employs over 2,000 people and offers a wide range of fresh produce, quality meats, appetizing bakery items, and an in-store floral department. Six Market Basket locations also have in-store pharmacies. Market Basket was founded in 1961, and after 48 years, continues to supply an exceptional shopping experience with their high standards in product freshness and quality, cleanliness, convenience, and service.
About Revionics, Inc.
Revionics is a leading provider of full-lifecycle strategic pricing technology for retailers and distributors. The Revionics Advanced Pricing System (RAPS) generates increased sales and profits through sophisticated demand intelligence and proprietary pricing science. The planning and execution system optimally determines base pricing, promotional and ad pricing, temporary price reductions, and markdowns. The Revionics offering is available as a Software-as-a-Service (SaaS) subscription offering over the Internet. The service includes advanced price modeling, optimization on-demand, scenario forecasting, and advanced category analytics. Headquartered in Granite Bay, California, the company services more than 100 clients throughout North America. For more information please visit www.revionics.com.
« More News