Merchants Distributors Partners with Revionics to Deliver Price Optimization to Retail Customers
SACRAMENTO, CA, MAY 22, 2007: Revionics, Inc. announced today that Merchants Distributors, Inc. (“MDI”) has entered into a partnership agreement with Revionics to offer price optimization services to MDI’s retail customers located throughout seven Southern states.
The partnership expands MDI’s current retail services offerings to include the Revionics Advanced Pricing System (RAPS). The RAPS solution utilizes Point-of-Sale (POS) generated demand data with other variables such as costs, competition and product mix to optimize retailer pricing. Unique from traditional rules-based pricing, RAPS anticipates the outcome of suggested price changes, then monitors and learns from actual retail performance results. With RAPS, retailers often experience sales increases of 1-5% and margin increases of 1-2%.
Merchant’s Distributors, Inc. (MDI), based in Hickory, North Carolina, and is a subsidiary of Alex Lee, Inc. MDI is a vital link in the grocery supply chain in the Southeastern United States, supplying over 600 grocery stores in over seven states. At just under one million square feet, the MDI distribution center supplies 40,000 items in both food and non-food categories to stores across the region. Alex Lee also owns a grocery chain, Lowes Foods, as well as the nation’s 13th largest foodservice distributor, Institution Food House (IFH).
“As a wholesaler, MDI is focused on helping our retailers compete on a level playing field with larger chains,” said Jay Schwarz, Vice President of Information Services for Alex Lee. “The Revionics Price Optimization system is a perfect complement to our current retail support offerings. We are excited about our new partnership with Revionics and we believe that their subscription-based licensing approach makes it easier and more affordable to get their advanced technology into the hands of our customers.”
“Revionics understands and respects the unique relationship that exists between MDI and their retail customers,” said Todd Michaud, President and CEO of Revionics. “We feel MDI is a fantastic addition to our partner program, and we look forward to building a long-term relationship with them and their retailers.”
About Revionics, Inc.
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Revionics is a leading provider of price optimization systems to Independent Retailers. Revionics Advanced Pricing System (RAPS) generates increased sales and profits through sophisticated price optimization technology as a subscription-based, Software as a Service (SaaS). Using RAPS, retailers can manage information from multiple distributors, manage multiple stores’ prices from one screen, and manage Temporary Price Reductions from several manufacturers.