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Price Optimization Pioneer Joins Revionics Board

11/14/2007

SACRAMENTO, CA:  Revionics, Inc., a leading provider of Price and Promotion Optimization software for retailers, announced that Kenneth J. Ouimet has joined the Revionics Board of Directors.  Ouimet is widely credited with launching the Retail Revenue Management Industry in 1995 when he originally founded Khimetrics, Inc.

Acquired by SAP AG in Jan 2006, Khimetrics was a leading provider of Consumer Demand Management software to the Retail, Financial Services and CPG Industries.  At SAP, Ouimet served as Chief Scientist and headed SAP’s Demand Management Innovation Group until leaving SAP in August of 2007.

“I am excited and pleased to be joining the Revionics Board of Directors,” said Ouimet, who added, “I am enthusiastic about Revionics because of their unique intellectual property, Software-as-a-Service business model and ability to address the un-served small and medium sized retail market.  I believe that Revionics is extremely well-positioned to help retailers increase profitability while improving customer loyalty.”

“Ken Ouimet is perhaps the best known price optimization subject-matter-expert in the industry,” said Todd P. Michaud, Revionics’ President and CEO.  “In his role as a Director, he will provide the Revionics leadership team with an invaluable perspective as we continue to grow this organization.”

About Revionics, Inc.
Revionics is a leading provider of price, promotion and category optimization technology for Fast Moving Consumer Goods Retailers.  The Revionics Advanced Pricing System (RAPS) generates increased sales and profits through sophisticated consumer demand intelligence and proprietary retail pricing science.  The Revionics offering is available to retailers as a Software-as-a-Service (SaaS) subscription offering over the Internet.   For more information please visit www.revionics.com.

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