Revionics Chosen by Global, Cross Channel Merchant, Rockler Companies
SACRAMENTO, CALIFORNIA, August 24, 2009: Revionics, Inc., a leading provider in retail lifecycle price management and consumer demand management software, announced today Rockler Woodworking and Hardware has entered into a partnership with Revionics as their solution provider. Rockler, known world-wide by millions of woodworking professionals, selected Revionics Advanced Pricing System to deliver optimized everyday, promotional, and markdown pricing to their customers.
Known as a go-to source for quality woodworking supplies and industry know-how, Rockler sells its wide portfolio of products through a successful cross-channel marketing strategy, including an online store, mail-order catalog, 30 corporate stores, and over 60 channel partners. Revionics will optimize pricing and promotions for all formats, including their online business, which continues to grow as an overall percentage of their sales volume.
“Initially Rockler had prioritized establishing price consistency across formats, but we soon saw the potential of leveraging Revionics’ optimization solutions,” said Joe Kielbasa, Vice President of Merchandising for The Rockler Companies, “Revionics will help us improve our profits through smarter promotions and price strategy decisions. We look forward to a long-term partnership with their organization.”
“Rockler is a fantastic example of an innovative, family owned retailer,” said Todd P. Michaud, President and CEO of Revionics, Inc. “We look forward to working with them on all of their various strategic pricing initiatives.”
About Revionics, Inc.
Revionics is a leading provider of fully integrated retail life-cycle price management and consumer demand management software. The Revionics Advanced Pricing System (RAPS) generates increased sales and profits by leveraging sophisticated pricing science and demand analytics. The system is designed to support the planning, execution and measurement of everyday pricing, promotional pricing and markdown pricing. All of these modules leverage one of the most accurate and integrated demand forecasting tools available in the industry. The Revionics offering is available as a Software-as-a-Service (SaaS) subscription offering over the Internet. The offering includes advanced modeling, optimization on-demand, scenario forecasting, and advanced category analytics. Headquartered in Granite Bay, California, the company services more than 100 clients in retail grocery, automotive, drug, building materials, convenience, general merchandise, and discount stores throughout North America. For more information please visit www.revionics.com.
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