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Rosauers Launches Pricing Initiative with Revionics

10/8/2008

SACRAMENTO, CA, OCTOBER 10, 2008:  Revionics, Inc. today announced that Rosauers Supermarkets of Spokane, Washington, has selected the Revionics Advanced Pricing Systems (“RAPS”) to improve its pricing practices.   RAPS will be used by Rosauers to analyze consumer demand data and competitor pricing to ensure that Rosauers has optimized and customer-responsive pricing in their stores.

The Revionics strategic pricing system is offered through a Software-as-a-Service (“SaaS”) deployment model which will allow Rosauers to pay for the technology as it delivers financial benefits to the business.   Users will access the advance pricing software via the Internet through their web browsers.

“We are really excited about this partnership with Revionics,” said Jeff Philipps, Rosauers’ Chief Executive Officer, who added, “We believe that the system is going to help us do a much better job anticipating the everyday and promotional pricing needs and expectations of our customers.”

“Rosauers is one of the most innovative retailers in a highly competitive region of the country,” said Todd P. Michaud, President and CEO of Revionics.  “We are delighted to welcome Rosauers to the Revionics family of retailers.  We intend on doing an extraordinary job for them!” 

About Revionics, Inc.
Revionics is a leading provider of full-lifecycle price and promotion optimization technology for retailers and distributors in the Fast Moving Consumer Goods Industry.  The Revionics Advanced Pricing System (RAPS) generates increased sales and profits through sophisticated demand intelligence and proprietary pricing science.  The system optimally determines base pricing, promotional and ad pricing, temporary price reductions and markdowns.   The Revionics offering is available as a Software-as-a-Service (SaaS) subscription offering over the Internet.   The service includes advanced price modeling, optimization on-demand, scenario forecasting, and advanced category analytics.    Headquartered in Granite Bay, California, the company services more than 100 clients throughout North America.  For more information please visit www.revionics.com.

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