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Rouses Selects Revionics for Pricing Solution

5/19/2008

SACRAMENTO, CA, MAY 19, 2008:  Revionics, Inc. today announced that Rouses has selected Revionics for their price and promotion optimization solution.  Revionics will provide Rouses optimized everyday pricing, promotional planning and support, category analytics as well as their comprehensive scenario and modeling functionality.  Revionics solution is offered via Software-as-a-Service (SaaS), in an affordable, pay-as-you-go approach.

Founded in 1960, Rouses is the largest Louisiana-based grocery retailer, with 37 stores state-wide.  As one of the most respected retailers in the South, Rouses combines a high degree of operational efficiency with a deep commitment to supporting the Louisiana communities they serve.  Rouses store formats include Superstores as well as Epicures, which provide additional specialty products, such as the largest wine selection in the state.  All stores offer locally sourced, high quality products with services offered to clients related to preparation and enjoyment of local fares.  

“The selection of Revionics and addition of price and promotion optimization to our technology will allow us to build profits while focusing on our customers and the services we provide”, said Tommy Rouse, Managing Partner and VP of Information Systems.  “Cost increases are unprecedented this year, and optimization will ensure we are making the right pricing decisions as customers grow more sensitive to the cost of living.  We appreciate the service approach Revionics offers, allowing us collaborate with them for software as well as price strategy consultation.”

“Rouses and Revionics are forging a results-based partnership”, said Todd Michaud, Revionics President and CEO. “We couldn’t be happier to welcome them to Revionics, as they are known as a thought-leader in their region.  Revionics will have them experiencing an ROI by 4th of July!”



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