Southern Family Markets Selects Revionics for Price Optimization
SACRAMENTO, CALIFORNIA, JANUARY 22, 2009: Revionics Inc., today announced that Southern Family Markets has chosen Revionics as their solution provider for price, promotion, and markdown optimization. Southern Family Markets will leverage Revionics advanced pricing science and demand analytics to predict and influence consumer demand for their products in both their traditional grocery and liquor store formats. Revionics strategic pricing solution, RAPS, is offered as a Software-as-a-Service (SaaS), in an affordable, pay-as-you-go approach.
Southern Family Markets will utilize Revionics as a centralized merchandising and pricing tool across their enterprise. By analyzing consumer demand data, Revionics will enable Southern Family to proactively plan, manage, and execute their pricing strategy with the consumer’s voice in mind.
Founded in 2005, Southern Family Markets is based in Birmingham, Alabama and operates stores in Alabama, Florida, Georgia and Mississippi. Southern Family Markets is owned by C&S Wholesale Grocers, the second-largest food wholesaler in the nation.
“We operate in highly competitive markets as well as a difficult economic environment in the Southeast. Price optimization should allow us to remain competitive while protecting our margins,” stated Jeffery Burkhead, Senior Vice President & General Manager, Southern Family Markets.
“Revionics is in a perfect position to deliver a fast ROI for companies like Southern Family”, stated Todd Michaud, President and CEO of Revionics, “We are thrilled to welcome their organization to our family of customers!”
About Revionics, Inc.
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Revionics is a leading provider of full-lifecycle price, promotion and markdown optimization technology for retailers and distributors in the Fast Moving Consumer Goods Industry. The Revionics Advanced Pricing System (RAPS) generates increased sales and profits through sophisticated demand intelligence and proprietary pricing science. The system optimally determines base pricing, promotional and ad pricing, temporary price reductions and markdowns. The Revionics offering is available as a Software-as-a-Service (SaaS) subscription offering over the Internet. The service includes advanced price modeling, optimization on-demand, scenario forecasting, and advanced category analytics. Headquartered in Granite Bay, California, the company services more than 100 clients throughout North America. For more information please visit www.revionics.com.