Strack and Van Til To Promote with Revionics
ROSEVILLE, CALIFORNIA, December 9, 2009: Revionics, a leading provider of price and promotion optimization and consumer demand management software, announced today a new agreement with Strack and Van Til, LLC a $1B+ Midwestern grocery chain. Strack and Van Til operates four banners, including Strack and Van Til, Ultra Foods, Town & Country Markets, and Key Markets which will leverage the Revionics price and promotion optimization solution.
Strack and Van Til, based in Highland, Indiana, operates 30 full service food stores in Northern Indiana and Chicago. This value-centric retailer delivers high quality merchandise and a friendly shopping experience. Strack and Van Til is well known for aggressive and innovative promotion techniques for their weekly ads, in-store promotions, and longer-term promotions temporary price reductions (TPRs). Leveraging Revionics’ fully integrated forecast will help them to plan the best mix of everyday prices and promotional pricing across the markets they service.
“We are highly focused on providing our customers excellent value,” said Bob Wasiuta, Vice President of Merchandising for SVT, LLC “Adoption of the Revionics price optimization tool will help us plan better promotions, improve customer loyalty, and aggressively attract new shoppers into our stores.”
“Strack and Van Til understands the importance of price image and effective promotions,” said Todd P. Michaud, President and CEO of Revionics, Inc. “The Revionics team is looking forward to working with Strack and Van Til to help them fine tune their pricing and promotions.”
About Revionics, Inc.
Revionics delivers the most advanced predictive pricing, promotion, markdown and inventory optimization system available to retailers. Our technology leverages an integrated forecast, enabling a coherent view of customer demand across all decision areas. Our proprietary approach, Revenue Bionics™, applies advanced analytics and science to predict customer behavior, empowering retailers to achieve their financial objectives, improve customer loyalty and make better, faster decisions. Revionics solutions are delivered on a modern, fully scalable, software-as-a-service, pay-as-you-go platform. More than 100 clients in retail grocery, automotive, drug, building materials, convenience, general merchandise, and discount stores rely on Revionics. For more information please visit www.revionics.com.
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