Western Retailers, DeLano’s IGA Markets and Super 1 Foods, Price with Revionics
SACRAMENTO, CA, AUGUST 6, 2007: Revionics, Inc. announced today the addition of two regional grocers, DeLano IGA Markets and Super 1 Foods, to their growing list of subscribing grocery retailers. These additions secure Revionics leadership in providing price optimization and category management solutions to independent retail grocers. Revionics Software-as-a-Service, pay-as-you-go model enables grocers of all sizes to realize the benefits of price optimization. Benefits include margin increases of 1-2%, sales improvements of 1-5%, and the ability to more effectively manage price image and retain customers in competitive markets.
DeLano’s IGA Markets joins a large group of IGA retailers using Revionics, operating 8 locations in a competitive San Francisco market. DeLano’s acquired the stores from Ralph’s in 2006, and have been investing in an infrastructure for growth since the purchase. Revionics will seamlessly integrate to DeLano’s back-office systems, providing weekly prices for each item in all categories optimized. DeLano’s will also utilize Revionics’ real-time category management and analytics tools to monitor their store performance and results. “Price Optimization with Revionics gives our organization the confidence to know how our customers are reacting to our price strategy in our new markets”, said Dennis DeLano, Owner, “Revionics service helps us balance sales growth with achieving maximum profitability.”
Super 1 Foods, based in Hayden, Idaho, operates 9 full-line grocery locations in both Idaho and Montana. Super 1 Foods appeals to their local markets by offering a one-stop shop, selling a wide variety of products in a clean, friendly environment. Knowledgeable employees are tasked with understanding store product selection and food preparation as an added service to customers. Super 1 Foods will utilize Revionics to optimize thousands of URM supplied products for each zone, each week. “Choosing Revionics was key to our strategy in remaining the price leader in the marketplace,” stated J. Strahan, General Manager, “Understanding the impact of price changes in advance should help us fine-tune our price strategy and build our shopper’s market basket each visit.”
“Revionics is proud to welcome both DeLano’s IGA Markets and Super 1 Foods to our services”, stated Todd Michaud, President and CEO of Revionics, “These regional chains are great examples of companies who can experience the benefits of price optimization quickly. Revionics continues to invest in our products and services offered to retail, and these new subscribers validate we are the right choice for grocers, regardless of price strategy.”
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