Sweden’s Largest Private Pharmacy Chain Focuses on Competitive, Consistent Price Strategy against both Online and Brick-and-Mortar Competitors
AUSTIN, TX – (January 11, 2017) – In the fast-changing world of deregulated pharmacy competition in Sweden, market leader Apotek Hjärtat has entered into an agreement with Revionics, Inc., a global leader in profit optimization solutions, for Revionics Competitive Insights and Revionics Price Suite. Apotek Hjärtat is Sweden’s largest private pharmacy chain, with nearly 400 pharmacies and annual turnover of more than $1 billion.
The company is leveraging Revionics’ modular architecture, which lets customers adopt in the way that best suits their business needs, in this case starting with competitive insights and robust rules-based pricing capabilities, with the opportunity to progress in the future to price optimization and even dynamic pricing through incremental adoption with no need for a redeployment.
“We are excited to kick off 2017 with continued strong adoption from market leaders like Apotek Hjärtat,” said Marc H. Hafner, Revionics’ chairman and CEO. “Our momentum continues to accelerate in Europe and worldwide as retail innovators look for the value of an end-to-end solution to ensure they remain competitive in an always-on, multi-channel retail landscape.”
Tweet This: Delighted to welcome Swedish drugstore innovator/leader @ApotekHjartat as a new @Revionics #Retail customer! https://goo.gl/xWo4CZ
About Apotek Hjärtat
Apotek Hjärtat opened its first pharmacy in 2010 and is today Sweden’s largest private pharmacy chain with more than 390 pharmacies throughout Sweden. Customers can e-shop from its full selection and can also pick up prescription drugs and buy non-prescription drugs online. Shoppers may pick and choose from carefully selected brands in skin care, hair care, makeup, diet and health. Customers always get free shipping and delivery to wherever they want, or to a pharmacy near them. Apotek Hjärtat has been a part of the ICA Group since 2015.
About Revionics, Inc.
Revionics is a global leader in profit optimization services and solutions. Our unparalleled analytics and science serve as the backbone of omni-channel retailing to help performance-driven retailers execute profitable pricing, promotion, markdown, and space decisions with predictable business outcomes. The result: achieve speed to value and ROI, improve margins, drive top-line sales and respond faster with precision.
Revionics’ SaaS-based model integrates analytics, technology and services to deliver an unmatched advantage for retailers – Competitive Insights, Price Suite, Promotion Suite, Markdown Suite, and Space and Assortment Suite – all from a predictive platform to drive long-term growth.
Trusted by some of the most profitable retail brands, Revionics optimizes across more than 18 million products and more than 2.6 billion item/store combinations are modeled weekly. Learn more at www.revionics.com.
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