Big Y Renews Price Optimization Software Agreement with Revionics

Big Y Renews Price Optimization Software Agreement with Revionics
February 28, 2012 Laura Holte - Senior Solutions Marketing Manager

Big Y extends agreement for SaaS Solution

ROSEVILLE, CA – February 28, 2012 – Revionics, Inc., the leading provider of retail life cycle price optimization solutions, announced today that Big Y Foods, Inc., a major supermarket chain in New England which operates 61 stores and employs over 10,000, has renewed its price optimization software agreement with Revionics.  Big Y leverages the Revionics® Price Optimization solution for its base price planning and optimization throughout all of its supermarkets.

Revionics’ price transparency and Software-as-a-Service (SaaS) delivery approach was a strong value proposition for Big Y; driving a faster ROI by accelerating adoption of price recommendations. Price transparency provides visibility into the ‘why and how’ behind every price recommendation.  The Saas platform speeds time-to-implementation and ensures high performance and access to the most current solution capabilities.

“Revionics’ proven solutions enable us to gain insight into shopper demand and set prices aligned with our price image,” stated Michael Tami, Vice President of Information Resources and Technologies for Big Y. “We look forward to strengthening our partnership with them.”

Revionics® Price Optimization is a component of the Revionics® Life Cycle Price Optimization suite of comprehensive solutions providing shopper-centric pricing and promotions across the product life cycle. Revionics leverages sophisticated yet usable science that integrates and balances retailers’ pricing rules, strategies, and operational constraints with consumer demand to deliver more effective shopper-centric pricing recommendations that align with category plans and corporate financial objectives.

“The relationship between Revionics and Big Y has been very successful and we look forward to continuing to help them enhance their pricing strategies for optimal profits and price image within their markets,” said Marc Hafner, Revionics President and CEO.

About Revionics, Inc.

Revionics delivers innovative life cycle price optimization solutions to retailers, including base, promotion, and markdown pricing. The Revionics solution leverages an integrated forecast, enabling a coherent view of customer demand across all decision areas. Our proprietary approach applies advanced analytics and science to predict customer behavior, empowering retailers to achieve their financial objectives, improve customer loyalty, and make better, faster decisions. Our solutions are delivered on a modern, fully scalable, software-as-a-service platform. Over 30,000 retail locations across grocery, drug, building materials, convenience, general merchandise, discount and sporting goods stores are priced using Revionics solutions. For more information, please visit

About Big Y Foods, Inc.

Headquartered in Springfield, MA, Big Y is one of the largest independently owned supermarket chains in New England. Proud to be family owned and operated, they currently operate 61 locations throughout Connecticut and Massachusetts with over 10,000 employees. Founded in 1936 by brothers Paul and Gerald D’Amour, the store was named after an intersection in Chicopee, Massachusetts where two roads converge to form a “Y”. In 2011, the company celebrated its 75th anniversary.