The Home Depot Mexico To Build State-of-the-Art Price Optimization Using Revionics

The Home Depot Mexico To Build State-of-the-Art Price Optimization Using Revionics
December 6, 2016 Laura Holte - Senior Solutions Marketing Manager

Rapidly Growing DIY Retailer Sharpens Competitive and Customer Focus

AUSTIN, TX – (Dec. 6, 2016) – Building on its promise “to provide the highest level of service, the broadest selection of products and the most competitive prices,” The Home Depot Mexico has selected Revionics Price Suite to deliver more consistent, competitive and customer-centric pricing across its 118 stores throughout the country. Its pricing team will leverage Revionics to gain better insights into customer price preferences, better compete with both online and brick-and-mortar companies and conduct scenario planning and analytics as the company continues to scale for growth across Mexico.

“Since entering the Mexican market in 2001, The Home Depot Mexico has enjoyed a warm welcome and continued robust growth as we reach our planned 119 stores nationwide at the end of this year,” said Jose Del Angel, Director of Merchandising Support for The Home Depot Mexico. “Our goal is to give our customers the best service, and Revionics is a way to do it, because it allows us to price more competitively where it matters while delivering measurable business results.”

In addition to Revionics Price Management and Price Optimization, the Home Depot Mexico is also leveraging analytical services from Revionics including Key Value Item analysis, elasticity analysis and product affinity analysis. The company seeks to develop a more consistent price perception that aligns with customer expectations and to price competitively on the items that matter most to its shoppers. At the same time, the more modern, automated pricing infrastructure will enable The Home Depot Mexico to scale seamlessly as its business continues to grow.

“We warmly welcome The Home Depot Mexico as a strategic customer, continuing our strong momentum in Latin America and in the DIY sector,” said Revionics Chairman and CEO Marc H. Hafner. “We are excited to team with this market leader as they take their pricing strategy to the next level in the race for relevance.”

Tweet This: Bienvenido The Home Depot Mexico, @Revionics’ newest customer in Latin America!

About Revionics, Inc.
Revionics is a global leader in profit optimization services and solutions. Our unparalleled analytics and science serve as the backbone of omni-channel retailing to help performance-driven retailers execute profitable pricing, promotion, markdown, and space decisions with predictable business outcomes. The result: achieve speed to value and ROI, improve margins, drive top-line sales and respond faster with precision.

Revionics’ SaaS-based model integrates analytics, technology and services to deliver an unmatched advantage for retailers – Competitive Insights, Price Suite, Promotion Suite, Markdown Suite, and Space and Assortment Suite – all from a predictive platform to drive long-term growth.

Trusted by some of the most profitable retail brands, Revionics optimizes across 18+ million products and more than 2.6+ billion item/store combinations are modeled weekly. Learn more at

Engage with Us:
Twitter: http://