Love’s Travel Stops & Country Stores Taps Revionics’ Unmatched Pricing and Promotions Solutions to Stay in Step with its Customers

Love’s Travel Stops & Country Stores Taps Revionics’ Unmatched Pricing and Promotions Solutions to Stay in Step with its Customers
May 24, 2016 Laura Holte - Senior Solutions Marketing Manager

Fast-Growing Travel Stop Retailer Plans to Improve Merchandising Efforts Across all 370 Retail Stores for Improved Profits, Loyalty and Competitiveness

AUSTIN, TX – (May 24, 2016)Love’s Travel Stops & Country Stores, a privately-owned company of more than 370 travel locations in 40 states, has an aggressive growth plan. At the heart of it is to become the one-stop source for its customers by offering the right amenities and assortments – local and regional – to drive a better experience. To do this effectively, Love’s – ranked #14 on Forbes List of America’s Largest Private Companies – needed deeper insight into understanding customer demand signals.

Following an in-depth assessment of four retail solution providers, Love’s selected Revionics, Inc., a leading provider of End-to-End Merchandise Optimization solutions. Love’s and Revionics have entered into a multi-year agreement for Revionics® Price Optimization and Revionics® Promotion Optimization.

Revionics rose to the top of the list with its SaaS-based solutions that are intuitive, transparent, scalable and easy to use. Backed by strong customer references with undeniable ROI, its self-learning science provides insight into the “why” behind price and promotion recommendations to help retailers make intelligent, profitable decisions. Armed with automated workflows and sophisticated analytics, Love’s can ensure consistent execution and improved forecasting across all its banners and stores.

“We are excited to partner with Revionics to provide customer-centric pricing to our unique customer base of people traveling across the country, and we are excited to standardize on a solution that provides deep insight into key customer demand signals,” said Jay Dempsey, Merchandising Technology Manager, Love’s. “We value Revionics’ ‘what-if’ scenario planning as well as its ability to evaluate and leverage real-time and historical price and promotions data and provide insight into what products we should carry nationally vs. regionally based on customers’ shopping behavior. With more targeted, systematic pricing and promotions, we can be more competitive, increase customer loyalty, scale for growth and protect profitability.”

“2015 was a busy year for Love’s and there are no signs of slowing down in 2016 for this growth-focused company that plans to double its footprint,” said Marc H. Hafner, CEO, Revionics. “We are honored to have been selected the vendor of choice by Love’s. Our proof has always been in the ROI and the value we deliver for our customers day in and day out. Our mission is to  a trusted advisor and partner to Love’s to help them effectively and profitably execute against their key business and growth objectives.”

Hafner stated: “Love’s joins the ranks of our performance-driven retail customers with more than 62,000 retail locations worldwide optimizing with our unmatched solutions. Through our partnership and by leveraging our responsive merchandising capabilities, including our unparalleled pricing and promotion solutions, Love’s can focus on delivering value for its customers.”

To learn more about Revionics, visit or email us at

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Excited to welcome @LovesTravelStop to @Revionics family of loyalty-focused growth-oriented customers! #Retail #Price #Promo

About Revionics, Inc.
Revionics is a proven leader in End-to-End Merchandise Optimization solutions. More than 62,000 retail locations around the world optimize with Revionics across 18,000,000+ products and 2.6 billion item/store combinations are modeled weekly. Revionics empowers retailers around the globe to profitably execute a data-driven omni-channel merchandising strategy by utilizing one of the most comprehensive set of shopper demand signals to increase financial performance and improve customer satisfaction. Revionics’ solutions are powered by unmatched demand-based science and advanced predictive analytics to help ensure retailers have the right product, price, promotion, placement and space allocation to drive business performance and seamless shopper experience – online, in-store, social and mobile. Delivered on a scalable, SaaS-based platform, Revionics solutions offer real-time insights and dynamic decisions at speed, scale and frequency, while providing fast ROI. Revionics has been recognized as a Deloitte Technology Fast 500™ and JMP Securities’ Hot 100 Software Company. To learn how you can compete more profitably, please visit

About Love’s Travel Stops & Country Stores
Love’s Travel Stops & Country Stores is headquartered in Oklahoma City, Oklahoma. Founded in 1964, Love’s has more than 370 locations in 40 states. Love’s provides professional truck drivers and motorists with 24-hour access to clean and safe places to purchase gasoline, diesel fuel, travel items, electronics, snacks and more, as well as a selection of restaurant offerings. On-site Love’s Truck Tire Care centers offer roadside assistance, tire care and light mechanical services for professional truck drivers. Showers, CAT scales and other services for professional truck drivers are also available. Love’s, which remains family-owned and operated, employs more than 15,000 people and is currently ranked No. 14 on Forbes Magazine’s annual listing of America’s Largest Private Companies. To learn more, visit