European DIY giant seeks to accelerate fast-growing Poland presence by applying advanced analytics to further strengthen their customer-centric merchandising strategy
AUSTIN, TX – (September 27, 2016) – On the heels of a series of remarkable customer wins in Europe, Latin America and North America, Revionics, a leading profit optimization company, continues its strong momentum with the addition of OBI Poland.
European DIY giant OBI has selected for its Polish entity Revionics® Price Suite, Promotion Suite and Markdown Suite to leverage demand-based science and analytics to deliver targeted, meaningful pricing and promotions that inspire customer loyalty while delivering top- and bottom-line results.
“In the large, growing and highly competitive DIY market in Poland, we must stand out from the competition with innovative and data-driven strategies to engage and retain customers with a well-crafted assortment structure within a trustworthy pricing architecture,” said Andreas Gruß, president of OBI Poland. “We are eager to move to a responsive unified platform and leverage Revionics’ impressive analytics capabilities, particularly supporting us in achieving our targets.”
At OBI Poland, rapid growth is a way of life. Since the German-based company first opened a Polish store in 1997, the business has expanded steadily to encompass 46 stores of OBI’s more than 650 stores across Central and Eastern Europe. Seeking to tap an end-to-end merchandise optimization system to centralize disparate systems and accelerate existing double-digit growth rates, OBI Poland assessed the market and selected Revionics.
Revionics is notable for its advanced predictive analytics and demand-based science, enabling retailers to be more responsive to shoppers’ needs across all touch points in the shopping journey – online, in-store, social and mobile – more profitably. In particular, OBI Poland embraced the idea of a phased approach that would enable them to adopt each solution suite in turn, culminating in a successfully integrated end-to-end responsive merchandising solution.
“As a well-positioned brand poised for continued growth, OBI Poland is taking bold steps to structure for business acceleration in an aggressive and fragmented market,” said Marc H. Hafner, Chairman and CEO, Revionics. “We’re excited to add OBI Poland to our powerful growing list of clients in Europe and around the globe. While there are no shortages of challenges in the region, more and more retailers are prioritizing strategic investments in merchandising and optimization to move ahead of the competition and impact their business performance and results.”
OBI Poland joins other leading retailers who recently selected Revionics including Love’s Travel Stops and BJ’s Wholesale Club in North America; Drogaria Araujo and Farmacorp in Latin America; and Konzum, Mercator, REMA 1000, Reitan Convenience and Ozon.ru in Europe.
Exciting to see DIY giant OBI Poland join growing ranks of @Revionics EMEA #retail customers! https://goo.gl/CN6gdb
About Revionics, Inc.
Revionics is a global leader in profit optimization services and solutions. Our unparalleled analytics and science serve as the backbone of omni-channel retailing to help performance-driven retailers execute profitable pricing, promotion, markdown, and space decisions with predictable business outcomes. The result: achieve speed to value and ROI, improve margins, drive top-line sales and respond faster with precision.
Revionics SaaS-based model integrates analytics, technology and services to deliver an unmatched advantage for retailers – Competitive Insights, Price Suite, Promotion Suite, Markdown Suite, and Space and Assortment Suite – all from a predictive platform to drive long-term growth.
Trusted by some of the most profitable retail brands, Revionics optimizes more than 62,000 retail sites across more than 18,000,000 million products, and more than 2.6 billion item/store combinations are modeled weekly. Learn more at www.revionics.com.
OBI’s target is to be the leading DIY retailer setting the pace for the whole trade as an innovator. Wherever OBI is present, it defines the DIY market and strives for market leadership. OBI sets the standard regarding assortment, store formats and customers’ shopping experience. OBI is one of the leading European DIY brands offering a wide range of home improvement and gardening products. Currently, the company operates in several central and eastern European countries with more than 650 stores, of which more than 350 are in Germany and 46 are in Poland, where OBI opened its first store in 1997. Today the Group has more than 46.000 employees. In 2015 OBI reached a turnover of more than €6.7 billion.
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