Revionics Announces Bob Godfrey as Senior Vice President, European Sales

Revionics Announces Bob Godfrey as Senior Vice President, European Sales
January 10, 2017 Laura Holte - Senior Solutions Marketing Manager

Proven Retail Technology Sales Leader to Oversee Accelerating EMEA Sales Momentum

AUSTIN, TX – (January 10, 2017)Revionics, Inc., a global leader in profit optimization solutions, announced today that Bob Godfrey has joined the company as Senior Vice President, European Sales. Godfrey brings more than 25 years of experience in strategic sales and operations roles, much of it at Software-as-a-Service (SaaS) and retail-focused technology companies. His extensive background includes leadership positions at iTradeNetwork, OmPrompt, E2open, i2 Technologies, Agile Software and Manugistics.

“We have seen exciting recent additions to our growing customer roster in Europe and Bob’s impressive track record of strategic sales leadership will take us to the next level,” said Marc Hafner, Revionics chairman and CEO. “We welcome Bob’s strong team-building and leadership skills with a first class history of delivering business in established segments and extending into new geographies and sectors.”

Godfrey will be responsible for overseeing all of Revionics’ EMEA sales efforts for its industry-leading SaaS offerings that give retailers actionable data-driven insights. He will align the European sales team and processes to deliver on the growing demand for advanced science and predictive analytic solutions that enable retailers to make optimized pricing, promotion, markdown and space allocation decisions at speed and scale.

“I am excited to join an industry innovator like Revionics with its strong and loyal customer base, science-based product leadership and world-class executive team,” said Godfrey. “I am eager to add my energy and experience to deliver accelerated growth across the European markets.”

Prior to joining Revionics, Godfrey was Vice President, EMEA for iTradeNetwork, which provides an end-to-end SaaS supply chain solution for the perishable supply chain. Prior to iTradeNetwork, he served as Chief Operating Officer for OmPrompt, a SaaS customer automation management solutions to integrate transactions across the Order-to-Cash cycle. Earlier he was Vice President and General Manager, EMEA for E2open, which provides a fully integrated SaaS supply chain management solution, where he led the team to more than double revenues and bookings in a two-year period.

Godfrey holds a Bachelor of Technology in Engineering and Management from Loughborough University, U.K.

About Revionics, Inc.
Revionics is a global leader in profit optimization services and solutions. Our unparalleled analytics and science serve as the backbone of omni-channel retailing to help performance-driven retailers execute profitable pricing, promotion, markdown, and space decisions with predictable business outcomes. The result: achieve speed to value and ROI, improve margins, drive top-line sales and respond faster with precision.

Revionics’ SaaS-based model integrates analytics, technology and services to deliver an unmatched advantage for retailers – Competitive Insights, Price Suite, Promotion Suite, Markdown Suite, and Space and Assortment Suite – all from a predictive platform to drive long-term growth.

Trusted by some of the most profitable retail brands, Revionics optimizes across more than 18 million products and more than 2.6 billion item/store combinations are modeled weekly. Learn more at

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