As competitive retail pressures mount, workshop provides retailers with the pricing and promotion strategies for a stronger competitive advantage
AUSTIN, TX – (April 27, 2017) – Revionics, Inc., a global leader in profit optimization solutions, and Capgemini, one of the world’s leaders in consulting, technology and outsourcing services, jointly announce an interactive workshop to be held on Wednesday, 31 May 31 2017, at the Capgemini Office Reykjavikplein in Utrecht, Netherlands. The workshop – Facing the future: Pricing and promotion trends for 2017 – will help educate retailers and ignite an exchange of insights around price and promotion strategies, which retailers globally rank among their top priorities.
The details of this workshop:
Date: Wednesday, 31 May 2017, 14.00 – 18.00h
Location: The Capgemini office | Reykjavikplein 1, 3543 KA Utrecht in Utrecht, Netherlands
Jan Kazen, Capgemini Netherlands Principal Consultant, Retail
Bob Godfrey, Revionics Senior Vice President, EMEA
Anastasia Laska, Revionics Vice President, EMEA
Opening session: “Crawl, Walk, Run” concept:
Current retail realities have made obsolete the once-dominant practice of price-matching on hundreds of key value items. The complexity of multiple factors affecting customer behavior demands a much more granular approach to your pricing. At the same time margins are squeezed ever tighter. Many companies would like to embark on a journey towards price optimization, but where does one start? It is possible to define an individual modular strategy roadmap, beginning with price management, including a competitive insight module if needed, then move to price optimization when the team and business processes are ready. Each step can bring incremental value as it progresses, leading to a self-financing rollout. The session will include examples of specific cases studies.
- Competitive strategy, how to avoid race to the bottom while growing market share
- Local/regional pricing, how to be competitive in each city/region, maximizing the overall margin
- Omnichannel influence, which industries start to feel the pressure of a higher frequency price changes and greater higher price transparency, driven by ecommerce competition
- Pricing as part of the category management, implement and drive category roles and strategies
- How to measure promotional effectiveness
- Align promo to financial targets of the company
- “Tail wagging the dog”, am I in control of how much I promote?
- Optimizing marketing spend based on understanding of each marketing channel’s effectiveness
Attend @Revionics & @Capgemini webinar in NL about #retail pricing & promo strategies for optimal competitiveness: https://goo.gl/3w04eZ
With more than 190,000 people, Capgemini is present in over 40 countries and celebrates its 50th Anniversary year in 2017. A global leader in consulting, technology and outsourcing services, the Group reported 2016 global revenues of EUR 12.5 billion. Together with its clients, Capgemini creates and delivers business, technology and digital solutions that fit their needs, enabling them to achieve innovation and competitiveness. A deeply multicultural organization, Capgemini has developed its own way of working, the Collaborative Business ExperienceTM, and draws on Rightshore®, its worldwide delivery model. Learn more about us at www.capgemini.com.
Rightshore® is a trademark belonging to Capgemini.
About Revionics, Inc.
Revionics is a global leader in profit optimization services and solutions. Our unparalleled analytics and science serve as the backbone of omni-channel retailing to help performance-driven retailers execute profitable pricing, promotion, markdown, and space decisions with predictable business outcomes. The result: achieve speed to value and ROI, improve margins, drive top-line sales and respond faster with precision.
Revionics’ SaaS-based model integrates analytics, technology and services to deliver an unmatched advantage for retailers – Competitive Insights, Price Suite, Promotion Suite, Markdown Suite, and Space and Assortment Suite – all from a predictive platform to drive long-term growth.
Trusted by some of the most profitable retail brands, Revionics optimizes across more than 18 million products and more than 2.6 billion item/store combinations are modeled weekly. Learn more at www.revionics.com.