Revionics and Drogaria Araujo Prepare Brazilian Retailers for Amazon and eCommerce with Price Workshop

Revionics and Drogaria Araujo Prepare Brazilian Retailers for Amazon and eCommerce with Price Workshop
August 15, 2017 Aaron Smith

Powerful pricing and promotion strategies will be critical for winning market share and combatting Amazon’s aggressive move into the Brazilian market

AUSTIN, TX – (August 15, 2017) – Drogaria Araujo, a longtime Brazilian drugstore pioneer with more than 160 stores in Minas Gerais, will be a featured speaker at Revionics’ “Retail Price Workshop: Advanced Strategies for Profit Optimization”, Thursday, 24 August 2017, 12:00 – 18:00 (BRT) at the Hilton São Paulo Morumbi in Brazil.

It’s “game on” for Brazilian retailers whose profits, margins and customer retention are at risk if they fail to quickly adopt strategic, data-driven pricing and promotions solutions. Facing Amazon’s aggressive expansion in Latin America and with the Brazilian ecommerce sector expected to grow by 39% in 2017-2018, retailers need to take action now – or risk losing the retail war for valuable market share.

As a featured speaker, Drogaria Araujo’s Guilherme Castanheira, Price Intelligence Coordinator, has put science-based pricing into practice. Castanheira gives insight into how Brazilian retailers can leverage price optimization and analytics to be more responsive to fast-changing customer, market and competitive trends while enhancing brand image and meeting top- and bottom-line business goals.

Speaker Line-up: 

  • Guilherme Castanheira, Coordenador de Inteligência de Precificação, Drogaria Araujo
  • Carlos Rodriguez, Vice President, LATAM, Revionics
  • Kamala Anupindi, Principal Solutions Architect, Revionics
  • Aditya Rastogi, Director, Global Science Services, Revionics

Attendees will gain actionable insights through targeted sessions on:

  • Crawl, Walk, Run: A Phased Approach to Price Optimization
  • Stop the Margin Leakage: Making Promotions Smarter, Faster and More Profitable
  • Customer-Focused Innovation in Pricing & Promotions
  • Effective Change Management
  • Reaching Your Goals through Markdown Planning and Execution

To register, click here. Registration is free for qualified attendees.

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Attend @Revionics #Price Workshop in Brazil w/ @Drogaria_Araujo & prepare for Amazon’s expansion & ecommerce growth http://bit.ly/2t93N1a

About Revionics, Inc.

Revionics is a global leader in profit optimization services and solutions. Our unparalleled analytics and science serve as the backbone of omni-channel retailing to help performance-driven retailers execute profitable pricing, promotion, markdown, and space decisions with predictable business outcomes. The result: achieve speed to value and ROI, improve margins, drive top-line sales and respond faster with precision.

Revionics’ SaaS-based model integrates analytics, technology and services to deliver an unmatched advantage for retailers – Competitive Insights, Price Suite, Promotion Suite, Markdown Suite, and Space and Assortment Suite – all from a predictive platform to drive long-term growth.

Trusted by some of the most profitable retail brands, Revionics optimizes across more than 18 million products and more than 2.6 billion item/store combinations are modeled weekly. Learn more at www.revionics.com.