Life Cycle Price Optimization
Successful retailers know that a deep understanding of customer behavior at all stages of a product's life cycle is imperative. Life Cycle Price Optimization
customer demand and advanced science to help retailers compete more
profitably by recommending, simulating and executing shopper-centric
category management strategies for base pricing, promotions and
markdowns while being cognizant of different competitors for different
products in different markets.
With sophisticated pricing science
that evaluates and predicts consumer shopping behavior, retailers can build and execute personalized and localized retail pricing strategies
that improves revenue, profit, and customer loyalty.
Retail Performance Transformation
As a complete life cycle pricing solution, Revionics empowers
retailers with shopper and competitive insights which support the
fact-based selection of optimal strategies, enabling the execution of
shopper-centric prices and promotions that blend science with
operational rules and constraints, and the measurement of strategy and
execution effectiveness to ensure performance goals are achieved.
Powerful simulation capabilities allow retailers to compare and contrast
alternative strategies prior to implementation in order to make the
best, fact-based decisions. Localizing life cycle pricing decisions to
the item/store level enables retailers to exploit shopper response to
price change while achieving business, category, loyalty and financial
Revionics® Price Optimization
Align price strategies with category and corporate financial
objectives. Optimized prices project desired price image, execute
competitive positioning and maximize profit opportunities.
Revionics® Promotion Optimization
Improve sales and traffic by identifying the best items and the most
effective, profitable offers by channel — in-store, online, social and
Revionics® Markdown Optimization
Maximize margins and sell-through by optimally clearing inventory.
Localize markdowns to adapt to market conditions, inventory depletion
levels and shopper preferences.
- Granularly predict shopper behavior
- Localize life cycle pricing strategies and tactics
- Improve pricing effectiveness
- Execute relevant and profitable promotions
- Simulate response to alternative strategies
Our retailers see1-3% sales improvements
, 2-5% profit improvements
, 1-3% gross margin gains
Our solutions are delivered on a highly scalable software-as-a-service
(SaaS) platform providing fastest time-to-value, maximum agility, and
the best economics.
Life Cycle Pricing Solutions
Promotion Optimization | Price Optimization | Markdown Optimization