Price Sensitivity Case Study
High Consumer Price Sensitivity
Family Dollar recognized that in order to remain competitive, they needed much more than a solid pricing strategy. They needed a complete pricing solution.
Adopt a Holistic Pricing Strategy
After exploring several pricing solutions and price optimization software, Scott knew exactly what Family Dollar needed.
"Core to our strategy was finding a price optimization solution spanning everyday, markdown, and promo. We found that holistic solution with Revionics."
Improved Profit Margins at 7,000+ Stores
By addressing multiple aspects of pricing, Family Dollar was able to extrapolate a marginal improvement on products sold at over 7,000 stores, producing a significant financial improvement.
"Working with Revionics has really allowed us to better handle our pricing portfolio."
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