Pricing Success in an Inflationary Economy

Summary: The recent recession has taken its toll on the economy. Commodities and gasoline prices are on the rise, while housing has taken a hit and unemployment has not rebounded. Retailers need to effectively manage pricing without having a negative effect on consumer perception and brand loyalty.

Successful retailers are using Price Optimization to face these challenges. During this webinar, Mark Kelso, Director of Pricing for Pamida Stores, will share insights on the company's price optimization strategy and results. Pamida's goals were to improve the retail brand's everyday value proposition and implement advanced pricing strategies. With price optimization Pamida is now able to identify changes in consumer sentiment and quickly adjust strategies.