Promotion Optimization

Omni-Channel Promotion Strategy, Planning, Execution and Analytics

Promotion optimization is a key success factor for driving traffic and loyalty at every touchpoint in the omni-channel shopping episode and beating the competition in today's market. Retailers turn to Revionics to add perceived value, automation, and bottom-line results to their promotional strategies.

Deliver shopper-centric promotions
Drive advocacy, loyalty, traffic and sales through exploitation of social actions
Reduce promotion cycle and production time
Centrally manage promotional content and tasks
Simulate promotional events for additional insight
Maximize potential sales with accurate demand forecasts that minimize out-of-stocks
Accurately forecast impact to budget more effectively

Revionics® Promotion Optimization offers a birds-eye view of promotion performance,
helps forecast the results of various promotional scenarios, aids the automatic creation of
promotional events, and presents shoppers with the optimal personalized offer at their preferred
touch point. Never miss a dollar of vendor funds with accurate performance tracking against vendor deals.

Science-Based Promotions:

Using advanced algorithms that blend science, rules, and promotion strategies to select the most profitable items and offers.

Affinity and Cannibalization
Insight into which products are trip drivers or basket builders, while avoiding unnecessary discounts that aren't relevant to consumers.

Quantify Promotion Lift
Model merchandising activities to make profitable, fact-based decisions when developing your promotional strategy.

Measure Net Impact
Simulate a variety of promotion vehicles and merchandising types to understand the total net impact of the chosen event.

Accurate Forecasting
On-demand modeling can be conducted at the event, version, or offer level to help predict impact of promotional event.

Key Solution Features:

Revionics® Promotion Optimization includes best-in-class features to support the needs of retail merchants, marketers, buyers, and executives:

Strategy planning and modeling
Supports multiple promotion types
Layout configuration and cloning
Deal collection and repository
Event creation and delegation by role
Offer-level strategy configurations
On-demand “what-if” simulation
Complex promotions (BXGY) support
Recommends best items and offers
Category cross-effect analysis
Forecast item impacts
Location impact analysis
Actionable reporting and insight
Scan down report automation

Benefits

Improves sales and loyalty
Identifies the best offers by segment, channel, and promotional vehicle
Engages shoppers at their preferred touch point and drive them to the point of purchase
Exploits driver/dragger product relationships
‘What-if’ simulation of possible offer combinations and layouts prior to execution
Measures effectiveness and adapts recommendations to ensure objectives are achieved

Retailers who use Revionics® Promotion Optimization see sales increases of 1-12%, unit movement growth of 1-9%, and 5-20% gross margin gains, Review our customer case studies to see how we've helped Retailers succeed.

Life Cycle Pricing Solutions

Promotion Optimization | Price Optimization | Markdown Optimization