Promotion Optimization

Promotion Optimization, Promotion Planning and Modeling

Effective Promotions are key to attracting today's value-sensitive consumer

Winning retailers know that effective promotion planning and execution is one of the most important aspects of a successful merchandising strategy. Revionics promotion planning and optimization tool, RAPS Promotions, takes the guesswork out of promoting by helping retailers identify the following:

• Which items should you promote?
• What is the right promotional price?
• What is the best offer to feature?
• Where is the optimum placement of items within the ads?

RAPS Promotion will help you promote more effectively, predicting in advance how your promotion will perform, and even recommending the best items and price-points to feature.  Robust planning tools provide a cross-department, collaborative workspace for promotion planning, and unlimited version capability gives you the flexibility to try different offers, items, and time-lines prior to execution. 

Optimization science supports a wide variety of promotional events

Revionics provides retailers unprecedented flexibility in how they promote.  Weekly ads, mailers, fliers, coupons, radio or TV events, even complex offers are supported in our promotion optimization solution.

Additionally, retailers often will have long-term or temporary price reductions (TPR) that last longer than a short-term promotional event.  These longer-term events are often funded by vendors to promote enhanced visibility of brands or newly introduced items.  Revionics helps retailers by helping them automate and optimize the use of these funds.  

System-recommended items, prices, and offers

Revionics promotion optimization takes the guesswork and risk out of running a promotion.  Our promotion planning environment gives retailers the flexibility to plan their own events, or allow the system to make recommendations. 

Retailers start by setting their promotion goals - Are you driving traffic?  interested in a boost in unit movement?  Based on retail goal, vendor funds available, historical item performance and more, the RAPS Promotions tool can help retailers by making recommendations for the right price, the right offer, and even the right item to promote.

Deal Management is fully integrated

Whether you have your own vendor deal repository, or if you need a better solution, our RAPS Promotions deal management solution will help you.  Acting as a central repository for vendor funds, our deal management provides organization visibility as to funds available, how they can be utilized, and when they expire.  Don't leave money on the table by loss or misuse of vendor funds!

Report in real-time with RAPS Insight

Wouldn't it be nice to know if your promotion provided the impact that was forecasted?  RAPS Promotion is fully integrated to RAPS Insight, our reporting and analytics solution.  Real-time reporting with turn-key reports are available to executives, category managers, and anyone interested in viewing promotional performance in real-time.