Pricing Software Tour - RAPS Analysis
Consumer Centric Price Determination
Revionics price determination engine, RAPS Analysis, is what fuels the price recommendations across all software modules. A blend of both retail pricing science and business rules, RAPS Analysis is highly customizable to meet the exact goals and needs for each retailer in providing optimum results.
A sampling of the RAPS Analysis components is below. Retailers can adjust the configuration any time and re-optimize prices on-demand. Alternately, retailers can leverage our highly experienced Pricing Strategists to tune the Analysis engine based on business goals or pricing strategies. Our price optimization software's customizable settings include:
Demand Analysis:
- Multinomial Logit (Marketshare) Model
- Seasonality / Holidays
- Supply / Demand Impacts
- Deals / Promotions
- Weather Effects (Optional)
Elasticity Analysis:
- Increase / Maintain Revenue $ or %
- Increase / Maintain Margin $ or %
- Increase / Maintain Units
- Brand Equity & Sensitivity
- Manages brand sensitivity relationships
Margin Analysis:
- Processes cost changes
- Allows target margins to be set.
- Finds best items for price changes
Volume Analysis:
- Adjust item prices to achieve “Sweet Spot” between margins & movement:
Competitor Analysis:
- Competitor Indexing
- Prioritizes or Weights Response
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Good-Better-Best Analysis:
- Private Label – National Brands
- Brand Equity / Sensitivity
Relational Pricing Analysis:
- Price Families / Linked Items
- Price Per Unit - Size / Parity
Ending Number Analysis:
- Round Up / Down
- Evaluates Multiples vs. Each
Market Basket Analytics:
- Item Affinity
- Cannibalization
Markdown Analysis:
- Optimal clearance of inventory
- Increases sell-thru or margin
Promotion Analysis:
- Recommends best promotional items
- Recommends best promotional offers
- Supports Ads, Events, and TPRs
- Forecasts lift and promotional impact
- Promotion Frequency Analysis
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RAPS Analysis - Strategy Configuration
Retailers have the flexibility to configure the analysis engine at
all levels of the enterprise or product hierarchy. For example, retailers can have a unique price strategy for each banner, each department within the banner, and even down to the item level.
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Set unique strategies for demand groups (Key Value Items) across departments, categories and subcategories.
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