Staples Australia and New Zealand Selects Revionics Competitive Insights for Comprehensive Online Price Intelligence

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Real-Time Comprehensive Competitive Monitoring Enables Customer-Centric Rules-based Pricing

AUSTIN, TX – (May 3, 2017) – With turnover of more than $1 billion AUD annually, Staples Australia and New Zealand is an office supply market giant with a unique addition to its brick-and-mortar presence:, their online direct-delivery business for consumers and small businesses under 20 employees. To ensure competitive, customer-centric pricing in this business sector, Staples Australia and New Zealand selected Revionics Competitive Data & Insights.

Staples Australia and New Zealand excels in rapid, reliable delivery to its customers with more than 80,000 deliveries daily. Staples Australia and New Zealand’s Head of Pricing Charnine Short, who recently returned to Staples in Austrlation after serving as Staples’ European Pricing Manager for B2B, wanted to rapidly re-evaluate the company’s competitive insights and refresh the pricing strategy for Staples Australia and New Zealand’s B2C business. At Staples Australia and New Zealand, Short and her team have implemented Revionics to ensure that customers receive the best prices on the items they care most about. “With Revionics’ real-time online competitive price monitoring and its automated rules-based price capabilities, we can offer small businesses throughout Australia the assurance that they are receiving the best price available, 24/7,” said Short. “We want to leverage Revionics’ capabilities to drive market growth in our B2C channel, create market-relevant pricing for our B2B non-contract business and design more targeted promotional pricing.”

Prior to implementing Revionics, Staples Australia and New Zealand had been using an alternate competitive monitoring tool. Based on early results, Revionics has yielded a 20% higher match rate than the legacy system with more accurate competitive matching as well. In addition, Staples Australia and New Zealand values the Revionics’ team’s responsiveness and ability to execute on their rapid implementation timeline.

“Innovative Australian retailers like Staples are leading the way in providing customer-focused, responsive pricing that reflects shopper priorities while meeting key business and financial goals,” said Marc H. Hafner, Revionics’ chairman and CEO. “We are excited to work with Staples Australia and New Zealand to further accelerate their market leadership and expand their competitive advantage as we continue to expand our footprint in Australia and New Zealand and throughout Asia Pacific.”

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About Staples Australia Priority Ltd

Staples Australia and New Zealand is a ~$1 Billion AUD business with 32 locations across Australia and New Zealand.  Staples Advantage stocks a range of more than 60,000 different items with one of the best national distribution networks in ANZ, with over 80,000 parcels delivered to customers every working day through their network of over 200 delivery vans, enabling next business day deliveries to 96% of Australian businesses.  In Australia, Staples also offers a second distinct business offering,, an online direct-delivery business for consumers and small businesses under 20 employees.

About Revionics, Inc.

Revionics is a global leader in profit optimization services and solutions. Our unparalleled analytics and science serve as the backbone of omni-channel retailing to help performance-driven retailers execute profitable pricing, promotion, markdown, and space decisions with predictable business outcomes. The result: achieve speed to value and ROI, improve margins, drive top-line sales and respond faster with precision.

Revionics’ SaaS-based model integrates analytics, technology and services to deliver an unmatched advantage for retailers – Competitive Insights, Price Suite, Promotion Suite, Markdown Suite, and Space and Assortment Suite – all from a predictive platform to drive long-term growth.

Trusted by some of the most profitable retail brands, Revionics optimizes across more than 18 million products and more than 2.6 billion item/store combinations are modeled weekly. Learn more at