I, Retail: AI, Machine Learning and Other Massive Price and Promotion Game-Changers

I, Retail: AI, Machine Learning and Other Massive Price and Promotion Game-Changers
January 20, 2019 Liz Krupka - Global Marketing Manager


Innovative retailers have raced past their competitors with radically transformative technologies. They harness customer, competitor and market data to craft prices and promotions that deliver the elusive win-win: prices that shoppers want on items they care most about, while preserving margin elsewhere. This lively panel explores how retailers are harnessing AI and ML to enhance and automate prices and promotions, bringing retail price strategies to life at the shelf. Retailers will learn how to successfully incorporate these proven technologies to expand margins and accelerate growth.

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