Revionics Promotion Performance Analysis

Revionics Promotion Performance Analysis
October 27, 2017 Mark Schwans - Senior Director, Solutions Marketing

Revionics Promotion Performance Analysis

Ever heard the saying, ‘Half my promotional dollars are wasted, I just don’t know which half’? Promotion Analysis product provides deep visibility into which promotions drive value, which ones do nothing and which ones are counterproductive, draining your margins and going the opposite direction of our promotional strategies. This isn’t simple reporting but deep machine-learning science that breaks down every component, vehicle, and cross-item effects off all your promotions and then intuitively visualizing them so retailers can accurately and easily understand their promotional effectiveness and opportunities.