Webinar - Your World Without Weather

Speakers:

Evan Gold, VP Client Services at Planalytics

Jeff Moore, VP Science, Development and Innovation at Revionics

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An overview of weather-driven demand and how it is utilized.

The DeWeatherizationSM Process: creating “a world without weather” by removing the influence of weather from historical sales.

Case study examples of using Business Weather Intelligence across the Pricing Life Cycle – Base, Promotion, and Markdown.

Agenda:  The U.S. just recorded its warmest July in 50 years, continuing a trend of extreme and eventful weather in 2011 which has also included record snowfalls, flooding, drought and unexpected temperature swings. Retailers know that weather affects consumer demand and that sales, inventories and margins are substantially impacted by this ever-changing external factor.

While businesses cannot expect to eliminate this volatility (the weather is going to keep happening!), it is something that can be measured and managed. Join Revionics and Planalytics for an informational web seminar that shows companies how to optimize pricing decisions by addressing the weather related distortions that reside in your data.

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