OXXO Selects Revionics Price Optimization to Drive Top- and Bottom-Line Results, Deliver more Focused Price Updates
Three-year License Agreement with Optional Analytical Services to help C-Store Giant be More Competitive
AUSTIN, TX – (Dec. 5, 2017) – Mexico’s number one convenience store chain, OXXO, has entered into a license agreement with Revionics, Inc. for Revionics Price Suite with optional analytical services including Key Value Item Analysis, Elasticity Workbench and Store Zone Clustering. With more than 15,000 convenience stores across Mexico, OXXO sought a scalable, more automated price optimization solution to help drive increased unit sales while sustaining margins and profitability, maintain competitive positioning and pricing on targeted key value items, and empower category managers within their business areas while making the pricing team a more strategic partner to the business owners.
Following a competitive vendor assessment including a proof-of-value challenge, OXXO selected Revionics. “As we continue to focus on better efficiency and automation company-wide while delivering more customer-centric and competitive pricing, we wanted price optimization that leverages a science-based approach utilizing diverse data sources to drive customer loyalty and deliver bottom-line results,” said Pedro Esquivel, Director of Marketing and Commercial Strategy at OXXO. “With Revionics, we found all of those capabilities plus the added value of a vendor with a very partner-driven approach that focuses on the long-term health of the relationship.”
“OXXO’s important role in the Mexican convenience store market is a strong testimony to their commitment to customer experience and delivering both value and quality,” said Revionics Chairman and CEO Marc H. Hafner. “We’re excited about a strategic relationship with a market leader that reflects both our growing Latin American customer base and our rapidly expanding presence in the C-store sector globally.”
Revionics continues to grow #C-store #Retail and Latin America presence with exciting @Tiendas_OXXO price optimization win! https://www.revionics.com/press-release/oxxo-selects-revionics-price-optimization
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About FEMSA Comercio
FEMSA Comercio operates several retail chains of small format in Mexico, Chile and Colombia. Among them are the OXXO stores; the pharmacies YZA, Moderna, Farmacon and Cruz Verde, and Maicao beauty stores. It also operates gas stations under the OXXO GAS brand, as well as Doña Tota fast-food restaurants. Through its different formats, FEMSA Comercio serves more than 11.1 million consumers every day.
About Revionics, Inc.
Revionics helps retailers around the world gain a competitive edge by managing and optimizing their pricing, promotions, markdowns, and space. Created by retail experts, our cloud-based SaaS solutions deliver amazing year-over-year ROI with an attractive total cost of ownership.
Embracing the retail and science in our core DNA, we deliver machine learning solutions that retailers use to translate shopper insights and competitive response into high-impact results. With Revionics retailers gain leading-edge capabilities, an invested partner, and an evolving solution for today’s dynamic retail landscape.
Predictive. Prescriptive. Profitable Retailing. Expect Nothing Less.