Retailers, Take Note: Break the Death by Discount Cycle

Retailers, Take Note: Break the Death by Discount Cycle
April 4, 2016 Alison Raffalovich - Senior Corporate Communications Director

When you’ve got a concentration of the retail industry’s top minds all gathered in one place at one time, it pays to think ahead and have a camera on hand – then buttonhole these folks and get them talking. The result: focused, actionable insights that enable retailers to learn from their peers – especially when they’re driving results. We’ll be sharing those interviews over the next couple of weeks. Here’s one we really like:

Session Recap: How to Break the Death By Discount” Cycle

Want the highlights without watching the session? Hear Sally Beauty’s Linda Voracek and RSR’s Brian Kilcourse talk about how focusing on value, not just price, and using predictive analytics to know exactly what impact a given promotion will have on demand for which items lets you both build stronger customer loyalty and ensure long-term business health.