Retailers, Take Note: Tips for Dynamic Pricing Adoption and Success

Retailers, Take Note: Tips for Dynamic Pricing Adoption and Success
April 12, 2016 Alison Raffalovich - Senior Corporate Communications Director

When you’ve got a concentration of the retail industry’s top minds all gathered in one place at one time, it pays to think ahead and have a camera on hand – then buttonhole these folks and get them talking. The result: focused, actionable insights that enable retailers to learn from their peers – especially when they’re driving results. We’ll be sharing those interviews over the next couple of weeks. Here’s one we really like:

The Time is Now! Tips for Dynamic Pricing Adoption and Success with Dave Thompson, Revionics’ CTO. By now every retailer daily faces the phenomenon of ‘being Amazoned’ with competitive prices that change not monthly or weekly but daily or intraday. What does “dynamic pricing” mean for different kinds of retailers? What are the perceived barriers to adoption and how can retailers cost-effectively overcome those? To avoid the race to the bottom, deliver responsive pricing and overcome rampant price-matching?