The Race for Relevance: How Retailers Can Lead in an Age of Disruption
The Accelerated Pace of Things to Come
Retailers are caught in what seems like an ever-accelerating race for relevance as they struggle to keep their brand fresh, their customers engaged and their revenues, margins and profits healthy. The innovations of the last five years are nothing compared to the accelerated pace of change to come.
To survive in today’s race for relevance, you must know your customers, be personal and provide value and experience. Develop clear and scalable processes that can adapt to what you can’t yet know or predict. Then, and only then, can you ensure that you are relevant — and successful — no matter how retail’s future continues to unfold.